The 81 Collection

Bootstrapped Growth Equity for Boring Industries

a. Hello!

Hard industries face a 15:1 funding gap versus soft ones.

We are entrepreneurs who built in overlooked, offline industries.

Now, we invest in businesses serving the 81% of the U.S. economy ignored by first-institutional capital.

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B.  Why?



Problem

We built companies in boring industries, and it was lonely when we started. Venture capitalists said our companies were too difficult to scale, and private equity said we were too early. We were outsiders and grew using cash flow.

Now, we can look back at the $40 billion of value created and the 40,000 employees whose financial trajectories we altered. The very qualities that made our businesses unattractive early are now our greatest strengths.

Our entrenched assets are barriers to entry, our higher-quality revenue is inextricably tied to our customers' daily habits, and our loyal employees, who once made $20 per hour, now make $80K per year.

We chose the harder path, built the right kind of businesses, and improved America.

A decade later, not much has changed in funding. 58% of first-institutional capital focuses on just 19% of our GDP.

Solution

We invest in boot-strapped in tech-enabled services and manufacturing companies. We know first-hand that exceptional operators can modernize these foundation industries with limited capital.

Now is the perfect time. California is out of water, a generation can’t afford a home, and our skilled tradespeople are in their fifties. Raw input, supply chain, and labor crises silently crack America’s infrastructure.

Today, 19% of the U.S. GDP attracts more than 58% of capital inflows.

81% of the U.S. GDP is under-invested. Trillions of dollars of value are locked up in serious, unsolved problems across the 81%.

Tackle a real, often very difficult problem. Use technology, cash flow, and a long-term mindset. America needs you to, and know that we exist to lighten your load.

C. Theses

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1. Boring Services

"Too Low Margin"

The world doesn't need another app.

We still need to fix recycling, modernize nursing homes, and give small businesses a chance.

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2. Hard Work

"Too Capital Intensive"

We live in the greatest economic period in global history, but the profits have gone to a few.

It's time to modernize the foundation of our economy, and learn how to produce again. This will have a ripple effect across suppliers, customers, and the middle class.

Theses chart
% GDP by Industry
Thesis 1Thesis 2Thesis 3Thesis 4Thesis 5
1. Boring Services

"Too Low Margin"

The world doesn't need another social media app.

We still need to figure out recycling, improve nursing homes, and give small businesses a chance.

2. Hard Work

"Too Capital Intensive"

Blue collar industries have been largely left out of the digital revolution.

Computing power can now materially impact machines. We've made smarter ovens and better fitness equipment, but there are many more machines who need to learn.

3. Unpleasant Spaces

"Too Resistant to Change"

The metaverse is nice, but 58% of Americans still work in physical spaces. Plus, we all need a home. A real one.

IoT and automation can significantly improve our physical world.

4. Inequitable Structures

"Too Much Red Tape"

Many great Americans are still blocked from opportunities.

COVID-19 cracked legacy infrastructure in education, government, and social assistance. Entrepreneurs can now exploit these cracks to democratize access.

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Other graph section
Retail
Manufacturing & Logistics
Technical Services
Construction, Mining, Energy
Real Estate & Hospitality
Education, Gvt, Social Assistance
Other
Total
Rest of GDP
GDP
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<50% of venture deals
>50% of venture deals

D. The Collection

Industrious logoShipbob logoShipbob logoKin logo
Tide logo
Vijen Patel

General Partner
Founder of Pressbox (Sold to Procter & Gamble), ex-CEO of Tide Cleaners (Urban)
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Alex Kirshenbaum

Vice President
Formerly at GTCR, Founder of The Helix Partners

Advisors

Farmers fridge logoGrubhub logo
Mike headshot
Mike Evans

Co-Founder of GrubHub and Fixer
Anna Levine

COO of Industrious
druv headshotanna headshotluke headshotdivey headshotdruv headshot
Divey Gulati

Co-Founder of ShipBob
Luke Saunders

Founder and CEO of Farmers Fridge
Dhruv Saxena

Co-Founder of ShipBob
Jamie Ahern

Former COO of Kin

e. The Collective

Our operator-investor community

Coming Soon

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We have a unique firm structure that catalyzes this community.

F. More

stairs and siding of industrial facility
pile of lumber

Old Industries. New Technologies.

Stay up to date with our latest thoughts, and let's re-build the middle class.

Read more